Closing The Count: Popularity Vs. Quality

This is an imperfect accounting of the Fresh Content Project, but the case is made. There is no correlation between popularity and content quality. None at all. Not a stitch.When comparing fresh pick authors against Alexa traffic measures*, the scale is neither right side up nor upside down. The better call is semi-random. It seems to be semi-random because marketing makes up the difference. The more people market their...

Farming For Quality: The Best Content Is Not At The Top

When applied to social media, organic doesn't resonate with everyone. There is a reason it doesn't. It has become one of several analogies that have been distorted to fit any number of new meanings (much like sustainable did). And most of those distortions were all aimed at making fake look better.The original meaning as it was applied to content is much more holistic. Let's stick with its content origin today; the analogy...

Writing Content: Lessons From Fresh Pick Authors

Every writer has a punch list of sorts. Elements that help them transform good writing into great writing. My punch list consists of five — accurate, clear, concise, human, and conspicuous. I don't always hit the mark, but that is what I shoot for on good and great days. Many of these characteristics seemed to fit in while running the Fresh Content experiment. However, there were some other qualities — originality,...

Getting Attention: Is Online Popularity A Great Big Lie?

More than anything else, exposure remains the number one measure for Internet success. Facebook page managers want more fans. Twitter account holders want more followers. YouTube producers want videos to go viral. Bloggers want more traffic. More, more, more. But more is not always better.If exposure is the measure, then the biggest losers are all winners. There are thousands of examples. Here are a few.Nestle learned...

Revolutionizing Social: Does Activity Equal Experience?

A few days ago, Arik Hanson called it right. Anyone who looks up David Mullen will find less social activity than they might have found a few years ago. Does that mean David Mullen no longer understands digital marketing?Not at all. As Hanson points out, he has different responsibilities. And tracking about 250 blogs, daily, for almost a year, we found Mullen is more often the rule than the exception.For example, the...

Publishing Content: How Much Is Too Little Or Too Much?

Chris Brogan says the more you post, the more traffic you get. Julien Smith sees it differently. He says writing fewer posts can drive more traffic. Considering they co-authored the book Trust Agents together, some people might assume they'd be on the same page about this topic. But they aren't. They're both a little bit right, and both a whole lot wrong. They're writing about what works for them. How often should you...

Ranking Content: Fresh Content Providers, Fourth Quarter

This is the fourth and final quarter that Copywrite, Ink. has published a snapshot of its year-long experiment called the Fresh Content Project, which puts popularity to the test. We tracked more than 250 blogs, daily, and picked a single standout post per day (with weekend posts spilling into Monday). There is no algorithm. It's a human decision-making process, one that considers content and context.If you have missed...

Ending An Experiment: Best Fresh Content

In 2009, I became increasingly interested in the affect of popularity on the content people choose to read. Specifically, I began to wonder what would happen if popularity was removed from the equation. The Fresh Content Project became a social media experiment to find out. Every day, staff and I selected one post every day, drawn from a field that grew to 250 blogs written by authors with varied degrees of experience,...

Running Companies: Best Fresh Content

There are five kinds of companies you can run: innovative, protective, flash-in-the-pan, subservient, or a failure. The choice is yours. The world is riddled with them. While the innovators take risks, the protectionists attempt to preserve those moments when they had one great idea that gave them a foundation that could be sustained longer than a one hit wonder. Almost all of the rest fail, with the exception of subservient...