Recognizing Reader Picks: Top Posts Of 2009

With the new year upon us tomorrow, we would like to say goodbye to 2009 with a recap of this blog's five most popular communication-related posts, based on the frequency and the immediacy of reader views after posting. "What Would You Do If You Weren't Afraid?" It is probably no surprise that our call for business leaders and government officials to change their communication struck a chord with consumers and communicators....

Gambling With Brands: Skittles Slippage

"Just a heads up: Any stuff beyond the Skittles.com page is actually another site and not in our control. This panel may be hovering over the page, but SKITTLES® isn't responsible for what other people post and say on these sites." — SkittlesWhile one of my favorite people on Twitter, David Armano, continues to consider the sociological viewpoint of Skittles' decision to replace its homepage with social media sites such...

Buzzing Boondoggle: Skittles

How does Skittles measure success?The 250,000 blog posts about the new site that broadcasts consumer comments back at them (and counting)? The 240 mainstream articles, including the Wall Street Journal blog (and counting)? How long #Skittles stays in the top ten most talked about subjects on Twitter? Congratulations. You're being talked about. Now what?For all the buzz about the new Skittles site, one wonders if the...