Revealing Substance: Bad Communication

The quickest way to kill a good company is bad communication. And if the company is already struggling, you'll kill it twice as fast. Some recent comments on several posts reinforce the fact that spin only provides a short-term win, assuming it does at all.SteornIn August 2006, all the buzz was about an Ireland-based company called Steorn after it used an advertisement in The Economist to invite the world's scientists...

Marketing Buzz In The Making

Approximately six days ago, Ireland-based Steorn invited the world's scientists to test what they call a revolutionary new technology with an advertisement in The Economist. According to the company's news release, the technology is based on the interaction of magnetic fields and allows the production of clean, free and constant energy. It can be applied to virtually all devices requiring energy, from cellular phones...